We did a bold experiment in Facebook: Creating one live video every day as part of our Slidebean LIVE initiative. The idea was to leverage Facebook's Live features and the social/organic variable to publish relevant content to our users and potential customers. Here're the results!
Startups have changed the way small and medium-sized businesses work and they just keep on doing it all over again. In recent years, a new trend has appeared: the merger between marketing and sales at startups, causing to close the gap between both activities such as customer acquisition.
Retargeting ads are a powerful yet unexplored tool for companies. While tech giants like Amazon have been using them for years, few small business has actually tapped into their potential. If you’re new to the concept, retargeting lets you create ad campaigns for users that performed (or didn’t perform) specific actions on your website or platform.